To the centrality of life Customer

Experience Comments the human paradox I recently came across an interesting study carried out by Voice of Change and Accenture entitled “ The human paradox: from customer centrality to life centrality” . The document presents an imperative for organizations: Companies must focus more on the vital and daily needs of the consumer quickly, because as a consequence of what they call external forces (Pandemics, wars, inflation) consumer trends changed dramatically. Below, we share some data from the document: The human paradox: from the centrality of the client to the centrality of life People are faced with a world that seems out of control. At a time when economic, social, environmental and political upheaval is changing everything we know, people find themselves in a multi-directional tug-of-war. Faced with the pressure of all these external forces at once, their decisions come down to a balance between what they want, what they need, and the options available. The results may seem… contradictory.



People prioritize themselves but they want to change things for others. They want to follow their values, but not lose them They take matters into their own hands… but they also want companies to take them by the hand. This type of inconsistency is not new, but it is increasingly conside normal and some even think it Buy Bulk SMS Service is correct. Even new research from Accenture revealed that up to 69% of consumers around the world admit to behaving inconsistently, but also believe that paradoxical behaviors are humane and acceptable. Customer needs change rapidly and businesses will have to evolve just as quickly . Companies will have to evolve just as quickly if they want to remain relevant. Oversimplification of segmentation and underestimation of the impact of life forces on behavior have led to a growing disconnect Between what companies think their customers want and what consumers say they want.






To bridge the gap, companies must widen their openness from focusing solely on customers' consumption to seeing their customers as they see themselves: multifaceted, well-rounded, and doing their best to adapt to the circumstances. unforeseen events of life. Adapt to life's unpictable circumstances that are beyond your control. It's time for companies to move from customer-centric to life-centric. "I made a conscious decision to not define myself by the things I have to do in life and make time to grow." British consumer A crisis of relevance Consumers are showing that they are comfortable being multidimensional, but many companies still view them in only one way: as walking wallets. Companies focus on finding simple ways to define consumers and pict their behaviors. But our research reveals a big disconnect between what consumers say they value most from companies and what they appear to be investing in.