Post by account_disabled on Dec 25, 2023 21:52:33 GMT -8
A Google Ads campaign is a kind of basis for advertising an e-commerce business. Are you running a PPC campaign but it's not bringing the right results? Perhaps it's time to go to a higher level and, instead of basic solutions, opt for advanced solutions in your strategy. In our article, you will learn tips for advanced PPC strategies for your e-commerce website. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is PPC advertising? PPC advertising is one of the most popular forms of promoting websites on the Internet.
PPC is an abbreviation of the English phrase Pay Per Click WhatsApp Number List and refers to advertising whose cost depends on the number of clicks on the link. You can implement such advertising campaigns, for example, in Google Ads - then your ads are immediately displayed to users in search results. How do they differ from organic search results? PPC advertising is always highlighted, more visible to the customer, and thanks to its use, the website will immediately be visible on the first pages of Google search results. View of PPC ads in Google search results. Want to read more about whether there is PPC and how it works? Check out our article: SEO, PPC and SEM - what is it and how does it affect the website's visibility on the Internet How to use negative words in a PPC campaign? Sometimes, in order to achieve the desi results in a PPC campaign, what is more important is not what phrases you choose for your target group, but which ones you exclude from it. Why? For example, with some offers you may be attracting the wrong audience that won't convert. Let's assume you sell woolen winter hats. The phrase "hats" will be common to both baseball cap and winter hat stores.
Therefore, you can exclude the phrase "baseball cap" from your campaign so that people looking for it do not reach you. Why is this an effective solution? In this way, you can not only increase the matching of your offer to the customer and the relevance of your ads, but also optimize your advertising budget. Thanks to this, you will not have to pay for clicks on advertising from people who are not at all interested in your offer. How to use segmentation in a PPC campaign? A great way to achieve better results in your Google Ads campaign is to use product segmentation according to thematically related groups. Then, for each product group (e.g. dresses or men's suits) you create a separate advertising group and a separate advertisement. In such a situation, you should not create only general keywords for the campaign, because Google may not reach users who will enter more complex phrases into the search engine. Therefore, instead of the phrases "dress, dresses, wedding dresses", focus on phrases such as " dress 36, short dress with lace, boho knee-length dress", etc.
PPC is an abbreviation of the English phrase Pay Per Click WhatsApp Number List and refers to advertising whose cost depends on the number of clicks on the link. You can implement such advertising campaigns, for example, in Google Ads - then your ads are immediately displayed to users in search results. How do they differ from organic search results? PPC advertising is always highlighted, more visible to the customer, and thanks to its use, the website will immediately be visible on the first pages of Google search results. View of PPC ads in Google search results. Want to read more about whether there is PPC and how it works? Check out our article: SEO, PPC and SEM - what is it and how does it affect the website's visibility on the Internet How to use negative words in a PPC campaign? Sometimes, in order to achieve the desi results in a PPC campaign, what is more important is not what phrases you choose for your target group, but which ones you exclude from it. Why? For example, with some offers you may be attracting the wrong audience that won't convert. Let's assume you sell woolen winter hats. The phrase "hats" will be common to both baseball cap and winter hat stores.
Therefore, you can exclude the phrase "baseball cap" from your campaign so that people looking for it do not reach you. Why is this an effective solution? In this way, you can not only increase the matching of your offer to the customer and the relevance of your ads, but also optimize your advertising budget. Thanks to this, you will not have to pay for clicks on advertising from people who are not at all interested in your offer. How to use segmentation in a PPC campaign? A great way to achieve better results in your Google Ads campaign is to use product segmentation according to thematically related groups. Then, for each product group (e.g. dresses or men's suits) you create a separate advertising group and a separate advertisement. In such a situation, you should not create only general keywords for the campaign, because Google may not reach users who will enter more complex phrases into the search engine. Therefore, instead of the phrases "dress, dresses, wedding dresses", focus on phrases such as " dress 36, short dress with lace, boho knee-length dress", etc.